Press Release  MassDOT and Fundación Mapfre Announce Winners in Road Safety PSA Contest 

BOSTON —  The Massachusetts Department of Transportation (MassDOT) and Fundación Mapfre today announced that Natick High School juniors Carly Golden and Morgan Bienstock have been selected as winners in the fourth annual Look Both Ways Road Safety PSA Contest. Students from Natick, Northbridge, and Shrewsbury were also recognized as finalists.

High school students statewide were invited to create a public service announcement to reach their peers with important road safety messages. Natick High School teacher Lynne Tartaglia-Ricciotti, Carly Golden and Morgan Bienstock worked with Boston-based advertising agency CTP to produce the spot, which will air statewide. Natick High School also received $3,000 for road safety education, provided by Fundación Mapfre.    

The winning submission can be found here.

"Through the creative submissions we receive from students across the state, the Look Both Ways Road Safety contest is a chance to involve the next generation of road users in our commitment to safety," said Interim Secretary of Transportation and MBTA General Manager Phillip Eng. “We congratulate Natick High School on winning this year's Look Both Ways contest, and we thank Fundación Mapfre for their partnership in empowering students to champion road safety among their peers across Massachusetts."

“After winning in 2024, Natick’s students have once again demonstrated the impact that creativity, awareness and advocacy can have in inspiring their peers to make safer choices behind the wheel and on the road,” said Jaime Tamayo, Chief Representative of Fundación Mapfre in the United States and CEO of Mapfre Insurance. “Winning the Look Both Ways Road Safety PSA Contest for a second time is a tremendous accomplishment and a powerful reflection of the school community’s continued commitment to advocating for safer roads. We are proud to support their efforts and grateful for their dedication to advancing the shared goal of preventing traffic fatalities and serious injuries.” 

The Look Both Ways program aims to eliminate road-related fatalities and serious injury through the messages delivered by the PSA contest and through a virtual reality driving simulation experience, the React Challenge, that tests a user’s safe driving ability when faced with distractions behind the wheel.   

About Fundación Mapfre’s Road Safety Initiative: Fundación Mapfre, a non-profit based in Madrid, Spain, with North American headquarters in Webster, Massachusetts, aims to promote the well-being of society and citizens. Prevention and Road Safety is an action area to which the foundation is dedicated. It believes that if the Vision Zero movement in 1997 led to a revolution in our understanding of Road Safety, the current goal should be to reach the point where there are no fatalities or people injured in traffic crashes.  

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