Seafood Marketing Program

The Seafood Marketing Program focuses on supporting local seafood products and industries.

Overview

The Division of Marine Fisheries Seafood Marketing Program seeks to increase consumer awareness and preference for local seafood products. The program supports the state’s commercial fishing and seafood industries and communities.

This is a relatively new program, and we value your input. Wendy Mainardi is the Massachusetts Seafood Marketing Program Coordinator. Feel free to contact her at [phone] with any tips or suggestions. To view the enabling legislation, click here.

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Additional Resources

Section 26: Local seafood marketing program; objectives; steering committee

NOAA FishWatch

Flatfish Poster (Inclusive Language)

Scup Poster (Inclusive Language)

Whiting Poster (Inclusive Language)

Seafood 101

Massachusetts seafood availability

Current projects

Massachusetts Seafood Chef Series 

The Commonwealth’s talented chefs create inspired recipes using our sustainable seafood so that you can whip up these meals for your friends and family at home! Click here to view the recipes. 

Port Profile Project

DMF has released a state-wide municipal port profile project, Port by Port: Profiles and Analysis of the Massachusetts Commercial Fishery, that evaluates commercial fishing port infrastructure and landings. Click here for the report. 

Economic Analysis of Spiny Dogfish

Michael Carroll and Joshua Wiersma, PhD prepared "An Economic Analysis of Spiny Dogfish: Historical Trends, Future Markets, and Implications for Management Action" for the DMF Seafood Marketing Program. Click here for the report. 

Small Grant Program

DMF launched this pilot program as an additional way to leverage the knowledge and connections of local groups to promote sustainably-harvested Massachusetts seafood.

Harvest of the Month

DMF partnered with MA Farm to School featuring seafood as the "Harvest of the Month" in May 2017 and 2018. This program provided locally sourced seafood meals to public schools, medical centers, and colleges. A third seafood "Harvest of the Month" is planned for May 2019.

Seafood Week

DMF partnered with local restaurants to highlight and promote locally caught seafood. This past spring, we launched "Squid Week" with the help of 12 participating restaurants. We plan to coordinate future "Weeks" featuring other Massachusetts-landed species when they are in-season.