Experience Design, Research, and Content Strategy resource library

The purpose of any document or web page is to deliver information. It's important to make sure your content is clear, and that the typography you choose for your text is legible. It's also important to make sure that your text is readable both visually and by a computer, so that it is discoverable with assistive technology.

Explore a high-level overview about use of titles and headings to make the structure of your page or document more clear to everyone.

Massachusetts state organizations need the right skillsets to design great constituent experiences. These hiring materials can help you find your next researcher, designer, or content strategist.

This guide helps you get started with thematic analysis. Use this method to help you learn about constituents' experiences from their feedback, social media posts, email, and other unstructured data.

Learn how state organizations and municipal officials can archive important documents.

Learn about compensation benchmarks for experience research in industry and government. This page also provides guidelines for how Commonwealth organizations should compensate their research participants.

This guide describes how Massachusetts state organizations can audit content to bring it up to date, identify poorly performing content, and find accessibility issues.

This guide describes how to audit your agency’s Mass.gov documents to find any that are outdated, redundant, or trivial. These audits ensure your constituents always have access to accurate and relevant information.

State employees can use this process to evaluate webpages, documents, and even slide decks for plain language.

Your organization can conduct "scenario walkthroughs" to evaluate things you're building quickly and inexpensively.