Content, experience research, and design library

Learn about content strategy, experience research, and visual design.

Displaying 11 - 20 of 29

Get started conducting thematic analysis  

This guide helps you get started with thematic analysis. Use this method to help you learn about constituents' experiences from their feedback, social media posts, email, and other unstructured data.

Guide for state organizations on archiving documents  

Learn how state organizations and municipal officials can archive important documents.

Guidelines for compensating experience research participants  

Learn about compensation benchmarks for experience research in industry and government. This page also provides guidelines for how Commonwealth organizations should compensate their research participants.

How to audit your Mass.gov content  

This guide describes how Massachusetts state agencies can audit their Mass.gov content to find outdated content, identify poorly-performing content, and find accessibility and plain language issues.

How to clean up your Mass.gov documents  

This guide describes how to audit your agency’s Mass.gov documents to find any that are outdated, redundant, or trivial. These audits ensure your constituents always have access to accurate and relevant information.

How to conduct a plain language review  

State employees can use this process to evaluate webpages, documents, and even slide decks for plain language.

How to conduct a scenario walkthrough  

Your organization can conduct "scenario walkthroughs" to evaluate things you're building quickly and inexpensively.

Is your Information Details page doing its best work?  

The Info Details content type is one of the most flexible by design. Presenting information that is clear, scannable, and digestible calls for a template with lots of options and components. At the same time, your Info Details page should make thoughtful use of the options, so it doesn’t overwhelm people.

Is your Service page doing its best work?  

The purpose of a Service page is navigation – to get your visitors to the information, applications, or resources they need. To achieve this, it’s important to use the flexible design of the Service page to your advantage.

Making Accessible Word Documents for PDF Export  

Find out what you should consider when creating word documents for accessibility and exporting to a PDF.