This community of practice is for anyone who creates, edits, or oversees content on Mass.gov (or other state websites). The focus is on content strategy: Continually improving website content to make sure it’s current, clear, and constituent-friendly.
Contacts
Massachusetts Digital Service
The Details
What is Content Lab?
Content Lab is a learning community that meets on a regular basis to share best practices for content strategy and management. We host sessions and workshops where you can learn about:
- Writing in plain language
- Developing accessible content
- Reaching your target audiences
- Using data and feedback to improve content and the constituent experience
- Developing systems for keeping content current and organized
Format
Content Lab meets twice a month online. In general, the first session is instructional and the follow up session is a workshop where participants apply the methods they learned at the first session to their own content.
Explore sample topics, recordings of sessions, and slides.
Who can join
Content Lab is for authors at state agencies who work in the Mass.gov CMS. Communications directors, subject matter experts, and others are also welcome to join.
How to join
Fill out this form to add yourself to the Content Lab mailing list.
Contact
Address
1 Ashburton Place, Boston, MA 02108