Mass.gov web platform
The Mass.gov web platform is easy to use. It gives non-technical staff a forum to publish agency content that’s user-friendly and accessible to visitors on any device.
Authors and editors on the Mass.gov platform have access to useful tools, including form builders and analytics. Mass Digital also offers technical support and guidance for using the tools that come with the platform.
What's included in a Mass.gov subscription
Organizations that are part of the Mass.gov web platform can focus on creating the best content possible while the Mass.gov team takes care of hosting, search engine optimization, and management of the technology behind the website. You’ll also have access to web analytics dashboards that show how visitors interact with your pages, a simple user interface to explore and download verbatim constituent feedback, and an accessibility checker tool on every page.
In addition, through our Product and Service Catalog page you can request access to and use:
- Web form creator: Drag-and-drop interface for building web forms
- Google Analytics: Web analytics tool
- The Mass.gov image library: Stock photos for enhancing web content
The CMS and Knowledge Base
The Mass.gov content management system (CMS) provides an intuitive and flexible way to publish information that's easy for your audience to find and use. The Knowledge Base helps you learn the CMS at your own pace, with options to get additional help from the Mass.gov team when needed.
In the Knowledge Base you’ll find:
- Style guide and writing tips
- Step-by-step guides to different page templates
- Best practices for documents, images, and video
- Training videos on CMS basics
- Content improvement tools
Use our Product and Service Catalog page to get access to the Mass.gov CMS, or to ask questions.
Content Lab
Content Lab is a community of practice for anyone who creates, edits, or oversees digital content, including on Mass.gov. It focuses on content strategy and meets online regularly to share best practices. You can learn about:
- Writing in plain language
- Reaching your target audiences
- Using data and feedback to improve content and the constituent experience
- Developing systems for keeping content current and organized