Web analytics & feedback services for Commonwealth agencies

Massachusetts Digital Service (Mass Digital) can help your agency measure and report on how constituents interact with your digital content.

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The Details of Web analytics & feedback services for Commonwealth agencies

Overview for Web analytics & feedback services for Commonwealth agencies

Do you want more insight into how people engage with your content? Do you want to learn if changes you make to your websites improve the experience of using them? Mass Digital can help by building web analytics dashboards, evaluating if your digital campaigns are successful, getting the most out of user feedback, and implementing cross-domain tracking between Mass.gov and your agency’s other websites. We also offer training for your agency personnel in using Google Analytics and Google Data Studio.

What working with us looks like for Web analytics & feedback services for Commonwealth agencies

Most engagements begin with a brief consultation so that we can better understand your needs. Then, depending on what you want to accomplish, we'll scope out a project plan. 

This might mean creating dashboards and automated reports, or helping your team learn to use a technology that you already have access to.  We can also help you augment your staff or make a procurement more quickly and with less cost. We have relationships with a number of talented, proven vendors, and adding them to a project is much faster than undergoing the standard Request for Response/Proposals (RFR/RFP) process. 

How to request Web analytics & feedback services for Commonwealth agencies

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Contact for Web analytics & feedback services for Commonwealth agencies

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