College Savings Month
This College Savings Month, spread the word about BabySteps and other free resources that can help Massachusetts families prepare for their children's future education. Simply copy and paste the email and social media messages to share with your network.
Subject: Celebrate College Savings Month with Free Resources
September is College Savings Month, and it's a great time to explore free resources that can help you save for your child's future education.
If your child is eligible for BabySteps, you can receive $50 by opening a MEFA U.Fund 529 account within one year of their birth or adoption. The money can grow over time and be used for qualified college or career training expenses.
Learn more and claim your child's $50 through BabySteps.
You can also:
- Use the College Savings Checklist to find resources for every stage of your savings journey
- Watch the free Paying for College webinar for strategies to prepare for education costs
- Learn how loved ones can give the gift of college savings for birthdays, holidays and other special occasions
Questions about these resources? Email Empowerment@tre.state.ma.us.
Social Media
| Social Copy | Graphics | Alternative text for Graphics |
|---|---|---|
Facebook and or LinkedIn: September is College Savings Month, and did you know that Treasurer Goldberg’s [Facebook: @OfficeofEconomicEmpowerment – EETF] [LinkedIn: @Office of Economic Empowerment] gives all children born or adopted in Massachusetts a free $50 to kickstart their savings? With BabySteps, eligible families can claim their $50 by opening a MEFA U.Fund 529 account before their child’s first birthday or adoption anniversary. Start your college savings early, and your future self will thank you! Learn more and get started: mass.gov/BabySteps Instagram: Did you know Massachusetts children can get a free $50 headstart on their savings for future education costs? September is College Savings Month, and I’m joining @economicempowermentma in sharing BabySteps, a free resource from the Massachusetts Treasury that provides $50 when you open a MEFA U.Fund 529 account for your child before their first birthday or adoption anniversary. Start your college savings early, and your future self will thank you! Visit mass.gov/BabySteps to learn more. Twitter/X: September is College Savings Month! Did you know MA families can get a free $50 headstart on their child’s education savings from @EmpowermentMA when they open a MEFA U.Fund 529 account before their child turns one? Learn more at mass.gov/babysteps | 
| Graphic celebrating College Savings Month from the Massachusetts Treasury’s Office of Economic Empowerment. Text reads, “Celebrate College Savings Month. Claim $50 for your child’s future education from the Massachusetts Treasury with BabySteps. A smiling young boy points towards his head where there is an illustration of a graduation cap. |
General Outreach
Did you know your child has already earned $50 to save for their future education?
BabySteps is a program offered by State Treasurer Deborah B. Goldberg that provides $50 to Massachusetts families to kickstart their children’s savings for college and career training costs.
Claim your child’s $50 by opening a U.Fund 529 College Savings Account, managed by Fidelity Investments, within one year of their birth or adoption.
Signing up is free! Click here to learn more.
Please email BabySteps@tre.state.ma.us with any questions about the program.
Social Media
Simply copy and paste the following text onto your social media page. To download the graphics, click on the hyperlink to open the image. Then, right click on the image and choose "Save image as..."
Use the scrollbar at the bottom of the table to download graphics and copy alternative text.
The alternative text can be added on each social media platform. Learn more about alt text on Facebook, Instagram, LinkedIn, and Twitter.
| Social Copy | Graphics | Alternative Text for Graphics |
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Did you know your child has already earned $50 in education savings from the State Treasurer's Office? ?Open a MEFA U.Fund 529 account within one year of your child's birth or adoption to claim their free $50 deposit. Learn more at Mass.gov/BabySteps | 
| A mother with curly dark hair kisses her baby on the cheek while holding them in a fluffy white outfit. The text overlay reads: "Claim your baby’s $50 in education savings." The image includes the Massachusetts State Treasury seal, the BabySteps logo, and the Office of Economic Empowerment logo. The background has blue and yellow design elements. |
Kickstart your child's future with $50 in education savings from the State Treasurer's Office! Open a MEFA U.Fund 529 account within one year of your child's birth or adoption to claim their free $50 deposit. Learn more at Mass.gov/BabySteps | 
| A happy family of four, including two young children, shares a group hug and smiles in a well-lit home setting. The text overlay reads: "Kickstart your child’s savings with BabySteps." The image includes the Massachusetts State Treasury seal, the BabySteps logo, and the Office of Economic Empowerment logo. The background has blue, teal, and orange design elements. |
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