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SNAP into BabySteps Outreach Toolkit

In this toolkit, you'll find resources to help you spread the word about how SNAP families can claim $170 to save for their children's college and career training costs from the State Treasurer's Office of Economic Empowerment.

Learn more about SNAP into BabySteps →

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Promotional graphic for SNAP into BabySteps, a program from the State Treasurer's Office of Economic Empowerment. Image shows a woman holds a baby while loading groceries into the trunk of her car. Text overlay reads, "SNAP Families: Claim your child's $170 in education savings!" and includes the logos for BabySteps, the Office of Economic Empowerment, the Massachusetts State Treasury, the Department of Transitional Assistance, and the Massachusetts Educational Financing Authority.

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Subject: SNAP Families: Claim your baby's $170 in education savings!

I'd like to share an exciting opportunity from the Massachusetts State Treasurer's Office of Economic Empowerment for SNAP families to save for their children's future education. 

Through BabySteps, every child in Massachusetts can claim $50 to start a MEFA U.Fund 529 College Investing Account. Families enrolled in SNAP can claim an additional $120 through SNAP into BabySteps. Combined with the initial BabySteps deposit, that's a total of $170 to save for your children's future college and career training costs. 

Your child can claim their SNAP into BabySteps deposits if they:

  • Are enrolled in SNAP.
  • Have a MEFA U.Fund 529 College Investing Account through BabySteps. (Opening an account is easy and takes only a few minutes!)
  • Were born or adopted in the past 18 months. 

To learn more, apply, and find help, visit mass.gov/SNAPintoBabySteps.

Social Media Posts

Instagram: @economicempowermentma

LinkedIn: @Office of Economic Empowerment

Twitter: @EmpowermentMA

Facebook: @EconomicEmpowermentMA

Post Options 

Option 1:

Attention SNAP Families 📢 Claim your child's $170 in education savings with SNAP into BabySteps from the Office of Economic Empowerment! Learn more and kickstart your savings today at mass.gov/SNAPintoBabySteps. 

Option 2:

Eligible for SNAP? You could get up to $170 to kickstart your child’s college savings!
✔️ Enroll in SNAP
✔️ Sign up for BabySteps
✔️ Child must be born or adopted within the past 18 months
Get started at mass.gov/SNAPintoBabySteps 

Option 3:

We believe every child deserves a strong start. 🌱
Through SNAP into BabySteps, eligible families can receive up to $170 to invest in their baby’s education.
Signing up is easy! Learn more and see if you qualify at mass.gov/SNAPintoBabySteps 

Social Media Graphics

Promotional graphic for SNAP into BabySteps featuring an Asian-American parent holding a baby in a chest strap style carrier in a grocery store aisle. Text overlay reads, "SNAP Families: Claim your baby's $170 in education savings," and features the logos for the State Treasury, the Department of Transitional Assistance, BabySteps, and the Office of Economic Empowerment.

SNAP into BabySteps Social Graphic A (Square)

SNAP into BabySteps Social Graphic A (Portrait)

Promotional graphic for SNAP into BabySteps featuring an African-American parent holding a baby while loading groceries into the trunk of their car. Text overlay reads, "SNAP Families: Claim your baby's $170 in education savings," and features the logos for the State Treasury, the Department of Transitional Assistance, BabySteps, and the Office of Economic Empowerment.

SNAP into BabySteps Social Graphic B (Square)

SNAP into BabySteps Social Graphic B (Portrait)

Promotional graphic for SNAP into BabySteps featuring an African-American parent holding a young child in the produce aisle of a grocery store. Text overlay reads, "SNAP Families: Claim your baby's $170 in education savings," and features the logos for the State Treasury, the Department of Transitional Assistance, BabySteps, and the Office of Economic Empowerment.

SNAP into BabySteps Social Graphic C (Square)

SNAP into BabySteps Social Graphic C (Portrait)

Promotional graphic for SNAP into BabySteps featuring a parent holding a baby that's curiously inspecting a potato in the produce aisle of a grocery store. Text overlay reads, "SNAP Families: Claim your baby's $170 in education savings," and features the logos for the State Treasury, the Department of Transitional Assistance, BabySteps, and the Office of Economic Empowerment.

SNAP into BabySteps Social Graphic D (Square)

SNAP into BabySteps Social Graphic D (Portrait)

A promotional graphic for SNAP into BabySteps featuing a parent holding their child in the produce section of a grocery store. Text reads, Whay is SNAP into BabySteps? And features logos for the State Treasury, the Department of Transitional Assistance, BabySteps, and the Office of Economic Empowerment.

SNAP into BabySteps Carousel Post (4:5)

One-Pager

A flyer promoting SNAP into BabySteps from the Office of Economic Empowerment, a program that provides up to $170 in education savings for Massachusetts children enrolled in SNAP. The flyer contains information about the program, eligibility requirements, a QR code and link directing to the webpage on mass.gov with more information on how to sign up.

SNAP into BabySteps One-Pager (Web)

SNAP into BabySteps One-Pager (Print)

Order Materials

Order free materials from the Office of Economic Empowerment delivered directly to your organization. 

View Materials 

Contact

Online

Email BabySteps at BabySteps@tre.state.ma.us

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