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SNAP into BabySteps Outreach Toolkit

In this toolkit, you'll find resources to help you spread the word about how SNAP families can claim $170 to save for their children's college and career training costs from the State Treasurer's Office of Economic Empowerment.

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Parent and child with groceries. "SNAP Families: Claim your child's $170 in education savings!"

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Subject: SNAP Families: Claim your baby's $170 in education savings!

I'd like to share an exciting opportunity from the Massachusetts State Treasurer's Office of Economic Empowerment for SNAP families to save for their children's future education. 

Through BabySteps, every child in Massachusetts can claim $50 to start a MEFA U.Fund 529 College Investing Account. Families enrolled in SNAP can claim an additional $120 through SNAP into BabySteps. Combined with the initial BabySteps deposit, that's a total of $170 to save for your children's future college and career training costs. 

Your child can claim their SNAP into BabySteps deposits if they:

  • Are enrolled in SNAP.
  • Have a MEFA U.Fund 529 College Investing Account through BabySteps. (Opening an account is easy and takes only a few minutes!)
  • Were born or adopted in the past 18 months. 

To learn more, apply, and find help, visit mass.gov/SNAPintoBabySteps.

Social Media Posts

Instagram: @economicempowermentma

LinkedIn: @Office of Economic Empowerment

Twitter: @EmpowermentMA

Facebook: @EconomicEmpowermentMA

Post Options 

Option 1:

Attention SNAP Families ? Claim your child's $170 in education savings with SNAP into BabySteps from the Office of Economic Empowerment! Learn more and kickstart your savings today at mass.gov/SNAPintoBabySteps. 

Option 2:

Eligible for SNAP? You could get up to $170 to kickstart your child’s college savings!
✔️ Enroll in SNAP
✔️ Sign up for BabySteps
✔️ Child must be born or adopted within the past 18 months
Get started at mass.gov/SNAPintoBabySteps 

Option 3:

We believe every child deserves a strong start. ?
Through SNAP into BabySteps, eligible families can receive up to $170 to invest in their baby’s education.
Signing up is easy! Learn more and see if you qualify at mass.gov/SNAPintoBabySteps 

Social Media Graphics

Parent carries a baby in a store. "SNAP Families: Claim your baby's $170 in education savings."
Parent and baby with groceries. "SNAP Families: Claim your baby's $170 in education savings."
Parent and child in a produce aisle. "SNAP Families: Claim your baby's $170 in education savings."
Baby examines a potato. "SNAP Families: Claim your baby's $170 in education savings."
Parent and child shop for produce. "What is SNAP into BabySteps?"

One-Pager

SNAP into BabySteps flyer about claiming up to $170 in education savings.

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