BabySteps Savings Plan Toolkit

Looking to share information about the BabySteps Savings Plan with your network? Use this toolkit with done-for-you email copy and social media posts to spread the word about this future savings program.

The Massachusetts State Treasurer's Office of Economic Empowerment (OEE) and the Massachusetts Educational Financing Authority (MEFA) are here to help families save for their children's future with the BabySteps Savings Plan.

Through this program, every child who is a Massachusetts resident is eligible to receive a $50 deposit into a MEFA U.Fund 529 College Investing Plan within one year of their birth or adoption.

Please use this toolkit to share this information with your network. Contact [e-mail] with any questions.

Email Copy

Did you know Massachusetts families can receive a free seed deposit to start saving for their children’s future?

Through the State Treasurer’s BabySteps Savings Plan, every child who is a Massachusetts resident is eligible to receive a $50 deposit into a MEFA U.Fund 529 College Investing Plan within one year of their birth or adoption. BabySteps program jump-starts families into saving for future education, vocational, and apprenticeship costs.

Signing up is free! Visit https://www.mass.gov/babysteps to get started today.

Please email [e-mail] with any questions about the program.

Social Media Posts

Simply copy and paste the following text onto your social media page. To download the graphics, click on the hyperlink to open the image. Then, right click on the image and choose "Save image as..."

Use the scrollbar at the bottom of the table to download graphics and copy alternative text.

The alternative text can be added on each social media platform. Learn more about alt text on Facebook, Instagram, LinkedIn, and Twitter.

 

Social Copy	Tweets	Rectangular Graphics	Square Graphics	Alternative Text for Graphics
Interested in learning more about saving for your children’s future education, vocational, or apprenticeship costs?  The BabySteps Savings Plan offers all children born or adopted in Massachusetts a free $50 deposit into their MEFA U.Fund 529 account! Parents or guardians can check the box on the parent worksheet at the hospital or visit https://www.mass.gov/babysteps to get started.	The BabySteps Savings Plan offers all children born or adopted in Massachusetts a free $50 deposit into their MEFA U.Fund 529 account! Visit https://www.mass.gov/babysteps to start saving for your children’s future.	Download Graphic	Download Graphic	An illustration of an expecting mother standing next to her husband holding his daughter. A laptop beside them features text reading: Balance 50 dollars.
The BabySteps Savings Plan provides every child born or adopted in Massachusetts with a free $50 seed deposit into a MEFA U.Fund 529 account.   Take the first step today to save for your children’s tomorrow! Simply check the box on your parent worksheet form at the hospital to start the enrollment process or visit https://www.mass.gov/babysteps to learn more!	The BabySteps Savings Plan provides every child born or adopted in Massachusetts with a free $50 seed deposit into a MEFA U.Fund 529 account for education, vocational, and apprenticeship costs. Visit https://www.mass.gov/babysteps to learn more.	Download Graphic	Download Graphic	An illustration of two grandparents and a grandson, who is holding his grandfather's hand. A piggy bank with a dollar sticking out is next to them.
The State Treasurer’s Office of Economic Empowerment and MEFA are here to help you save for your children’s future! Every Massachusetts child is eligible to receive a free $50 deposit into their MEFA U.Fund 529 account within one year of their birth or adoption. Visit https://www.mass.gov/babysteps to get started today.	The BabySteps Savings Plan is helping Massachusetts families save for their children’s future. All children born or adopted in MA are eligible for a free $50 deposit within one year of their birth or adoption!  Learn more: https://www.mass.gov/babysteps	Download Graphic	Download Graphic	An illustration of a wife and husband holding their daughters on their backs. A laptop screen reads Balance: 50 dollars.
Thank you to Treasurer Goldberg, the Office of Economic Empowerment, and MEFA for investing in the future of ALL children across Massachusetts. The BabySteps Savings Plan provides $50 towards a MEFA U.Fund 529 savings account for every child born or adopted in Massachusetts, along with tools for families to develop healthy financial behavior. Visit https://www.mass.gov/babysteps to learn more.	Thank you to @MassTreasury, @EmpowermentMA, and @MEFAtweets for investing in the future of ALL children across Massachusetts with the BabySteps Savings Plan. Visit https://www.mass.gov/babysteps to learn how to save for your children’s future.	Download Graphic	Download Graphic	An illustration of a husband holding shopping bags and an expecting mother standing in front of a stroller. A laptop screen beside them reads Balance: 50 dollars.

 

Informational Materials

Organizations can order free BabySteps promotional materials in bulk directly to their location. Visit our page on the Massachusetts Health Promotion's Clearinghouse to order items.

You can preview our materials below:

BabySteps English and Spanish Rack Card

BabySteps Fact Sheet

BabySteps Poster