Key Messaging: Behavioral Health Roadmap

Topline messages to keep in mind when promoting the Roadmap services

The Behavioral Health Roadmap introduced a number of new, innovative programs. As a result, there is much that could be said when sharing information on or promoting services like the Behavioral Health Help Line or Community Behavioral Health Centers. Below, find three primary messages and talking points to keep in mind when discussing the Roadmap and its programs.

Key Messages

Massachusetts has a new “front door” to access mental health and substance use treatment.

Anyone in Massachusetts can now call or text the Behavioral Health Help Line for immediate clinical assessment and to get connected to treatment (833-773-2445) OR walk into or call their local Community Behavioral Health Center (CBHC) for 24/7 crisis services and more.


The Behavioral Health Help Line directly connects users to mental health and substance use services.

The Behavioral Health Help Line is here to connect you directly to mental health and substance use treatment, when and where you need it. Even if you’re not sure what kind of help or treatment you may need, the Behavioral Health Help Line staff will help guide you.


Crisis services are now covered for all, with or without insurance.

Anyone in Massachusetts experiencing a mental health or substance use crisis can access immediate care at their local CBHC, no insurance needed. Crisis services are available at the CBHC or at your home/another community location of your choosing.


Background and Resources

For additional messaging and an overview of the Roadmap services, visit mass.gov/BHroadmap

The Behavioral Health Help Line and Community Behavioral Health Centers overlap in many ways. For a simple breakdown of the primary usage of the two services, as well the National Suicide and Crisis Lifeline (988), reference the infographic below.

infographic

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