Social Media Materials: Behavioral Health Roadmap

Use these graphics and social copy to let your community know about the Behavioral Health Help Line and Community Behavioral Health Centers

The materials on this page can be shared on any social media platform (Instagram, Twitter, Facebook, LinkedIn) or in emails and anywhere else your audience exists. To create your own social media graphics, check out the Style Guide for branding guidelines and downloadable logos. For longer examples of language and sample email paragraphs, check out the Sample Newsletter Content and Key Messaging.

Table of Contents

Graphics

General Social Copy

Use the copy below to spread the word about the BHHL and CBHCs for tweets and captions. You can copy and paste our examples or use them as inspiration for your platforms.

Help Line + CBHC Combined:

Example Tweets

Life can be hard sometimes. If you or someone you know is struggling with mental health or substance use, call or text the Massachusetts Behavioral Health Help Line or visit a Community Behavioral Health Center.

If you or a loved one are struggling with mental health or substance use, you have options. Visit mass.gov/BHRoadmap to learn about Massachusetts' newest behavioral health services.

Example Captions

You know mental health matters. But you may not know where to go for help. Now, you have options:

 - Call or text 833-773-2445 and work with a trained clinician or peer coach to get connected directly to the right services for you. 

- Walk into a Community Behavioral Health Center (CBHC) and access immediate mental health crisis support, no insurance needed.

Learn more at mass.gov/BHroadmap.

Get help for mental health and substance use crises, whoever and wherever you are.

Call the Behavioral Health Help Line or walk into a local Community Behavioral Health Center to access immediate crisis support, no insurance needed.

A team of mental health professionals will work with you to determine the best path forward, at a community-based location of your choosing.

Visit mass.gov/BHroadmap to learn how to get the crisis care you need.

Help Line Copy

Behavioral Health Help Line only:

Example Tweets

Interested in getting mental health or substance use care but not sure where to start?

Call, text, or chat Behavioral Health Help Line to get connected to services, free of charge. 

Worried about your child's mental health or substance use? The Behavioral Health Help Line is here to help.

Call or text now and Help Line staff will work with you to find options that are right for you and your family. Learn more at masshelpline.com.

Example Captions

The Behavioral Health Help Line is available 24/7, 365 days a year, in over 200 languages. No insurance needed!

Just call or text 833-773-2445 or visit masshelpline.com and get connected to the mental health and substance use resources you need. 

When you need mental health or substance use help, talk to someone who knows how to help.

Call or text the Behavioral Health Help Line (833-773-2245) and get directly connected to care, no insurance needed.

Community Behavioral Health Center Copy

Community Behavioral Health Center only:

Example Tweets

Going through a mental health or substance use crisis can be scary. You have options.

Call or visit a Community Behavioral Health Center and get the immediate crisis services you need, no insurance required.

mass.gov/CBHCs

Massachusetts just established 25 Community Behavioral Health Centers across the state.

Anyone can access mental health and substance use crisis services at CBHCs, no insurance needed.

Find yours: mass.gov/CBHCs

Example Captions

Mental health and substance use crisis services in Massachusetts are now covered for everyone, with or without insurance!

If you're in crisis and want immediate support, call or visit a Community Behavioral Health Center and get the care you need — no insurance required.

Visit mass.gov/CBHCs to learn more.

Are you a MassHealth member? Are you struggling with your mental health or substance use habits? Help is here.

MassHealth members now have access to a full range of coordinated mental health and substance use care, completely free of charge.

Call or visit your local Community Behavioral Health Center to get connected to services, including therapy, psychiatric consultations, peer support, and more: mass.gov/CBHCs

Infographic

Does your network have questions about the distinctions between the Behavioral Health Help Line, Community Behavioral Health Centers, and the 988 Suicide Lifeline? Share this infographic on social platforms or in emails to clear up any confusion.

Help Us Improve Mass.gov  with your feedback

Please do not include personal or contact information.
Feedback