Overview
The Massachusetts Executive Office of Elder Affairs (EOEA), in partnership with Point32Health Foundation and the Massachusetts Healthy Aging Collaborative (MHAC), released a podcast series on age- and dementia-friendly innovations across the Commonwealth.
The podcast series, ReiMAgine Aging, tells the story of the age- and dementia-friendly movement taking place in Massachusetts. The series highlights local efforts that make the Commonwealth a great place to grow up and grow older together, including updating infrastructure, promoting volunteer and employment opportunities, providing access to culturally relevant food, expanding affordable supportive housing, increasing transportation options, supporting caregivers, and improving digital access.
The podcast highlights voices from statewide and community leaders, older adults, and non-profits through six compelling stories:
- Aging with Purpose and Meaning
- Buildings that Bring People Together
- Enhancing Digital Equity for All
- Moving Forward
- Savoring Food that Matters
- Shaping Compassionate Communities
EOEA hopes listeners are inspired by these audio stories and take action to make their own communities age- and dementia-friendly
The podcast is available now on Spotify, Apple Podcasts, as well as online at reimagineaging.net.
Toolkit Use and Purpose
This toolkit serves as a communications guide and offers partners tools you can use to generate engagement around ReiMAgine Aging, as well as assets to encourage your community to become more age- and dementia-friendly.
Partners are encouraged to use these resources and repurpose them on your website, social media, and newsletters by adding your own community stories and supports.
All tools and resources in this toolkit have been developed and curated to help you maximize your impact in enhancing age- and dementia-friendly communities.
Sample Newsletter Content
The age- and dementia-friendly movement continues to grow in Massachusetts – there are now more than 200 communities working on age- and dementia-friendly initiatives, with many earning the Age-Friendly Designation and/or signing a Dementia Friendly Pledge.
To highlight the progress and innovations taking place in Massachusetts, the Executive Office of Elder Affairs, in partnership with Point32Health Foundation and the Massachusetts Healthy Aging Collaborative (MHAC,) released a new podcast: ReiMAgine Aging.
The podcast highlights voices from statewide and community leaders, older adults, and non-profits who are taking part in the age- and dementia-friendly movement. Series episodes focus on how communities are updating infrastructure, food accessibility, expanding affordable supportive housing, increasing transportation options, and much more!
Listen now: The podcast is available now on Spotify, Apple Podcasts, as well as online at reimagineaging.net. To learn how your community can become more age- and dementia-friendly, visit mass.gov/reimagineaging.
Sample Social Media Content
- Age- and dementia-friendly communities are more welcoming and livable for people of all ages. Did you know there are over 200 age- and dementia-friendly communities in Massachusetts? Listen to the new podcast #ReiMAgineAging to learn about what your community is doing: reimagingaging.net
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Massachusetts just released a new podcast that tells the story of the age- and dementia-friendly movement taking place in MA. Listen to the 6-episode series to find out how your town is helping residents of all ages grow older: reimagineaging.net
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If you're thinking about retiring in Massachusetts, listen to the new podcast #ReiMAgineAging. You'll learn about resources that may help as people grow older, and how residents are defying ageism. Listen now: reimagineaging.net
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Are you an older adult living in Massachusetts? Do you wonder what your town is doing for you to make growing older better? Listen to the new podcast #ReiMAgingAging to learn how the age- and dementia-friendly movement has taken root in Massachusetts: reimagineaging.net
Potential Twitter Accounts to Tag:
- Executive Office of Elder Affairs – @Mass_EOEA
- Massachusetts Healthy Aging Collaborative (MHAC) – @mahealthyaging
- Point32Health Foundation – @Point32HealthFn
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UMass Gerontology – @gerontologyumb
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Age Strong – @AgeStrongBos
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Operation ABLE – @OperationABLE
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AARP Massachusetts – @AARPMA
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2Life Communities – @LifeAt2Life
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AgeSpan – @age_span
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Little Brothers Friends of the Elderly – @LBFoE_Boston
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Massachusetts for the Blind and Visually Impaired (MABVI) – @TheMABVI
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Massachusetts Council on Aging – @masscoa
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Jewish Family and Children’s Service – @jfcsboston
Hashtag(s):
- #AgeFriendly
- #DementiaFriendly
- #ReiMAgineAging
