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"Scan the Street for Wheels and Feet" Campaign Materials

Pedestrian and Bicyclist Safety Materials Developed by MassDOT

In 2025, MassDOT relaunched its "Scan the Street for Wheels and Feet" safety campaign with a refreshed look and an expanded message to promote safer interactions between drivers and Vulnerable Road Users (VRUs). The updated campaign, “Look Always, Look All Ways” builds on the success of the original 2017 version, which focused primarily on pedestrian and bicyclist safety.

This statewide effort now highlights the need to protect all VRUs, including people using wheelchairs, strollers, scooters, mobility devices, and other non-motorized modes of travel. Timed to align with peak walking and biking season and the return of students and commuters in the fall, this campaign aims to promote safer, more respectful streets for everyone.

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Outreach Materials

A driver, bicyclist and pedestrian share the road

Scan the Street for Wheels and Feet

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A car stops for a blind pedestrian crossing the street

Your actions count

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A car stops for a pedestrian crossing the street

You're a key player in road safety

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A car stops for a bicyclist at an intersection

Stay present throughout your journey

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The following graphics were created as an image carousel and can be used individually or together.

A bicyclist and a person in a wheel chair cross the street on a cross walk

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Vulnerable road users walk and roll in a cross walk

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Pedestrians walk in a cross walk

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A bicyclist uses a cross walk

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Sample Social Media Posts

  1. Drivers: Look Always, Look All Ways. A second of attention can save a life, whether it's a pedestrian, a cyclist, or someone using a wheelchair. Let’s keep all road users safe. #ScanTheStreet for wheels and feet.
  2. We’re joining MassDOT in reminding everyone to #ScanTheStreet for wheels and feet. We all play a role in keeping our streets safe, whether driving, walking, biking, or rolling. Let’s share the road and look out for each other.
  3. Ever walked, biked, or taken a scooter? Then you’ve been a vulnerable road user (VRU). 1 in 4 fatal crashes involve a VRU. Being attentive saves lives. Look all ways, look always. #ScanTheStreet for wheels and feet.

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