| Tool Name | Purpose | Privacy Policy |
|---|---|---|
| Analytics™ | Collect information about use of the Mass.gov website | Google Analytics Privacy Policy |
| Google Tag Manager™ | Collect information about use of the Mass.gov website | Google Tag Manager Privacy Policy |
| Google Site Search™ | This is the tool that powers the search box on Mass.gov. It allows for better search results for users of Mass.gov. | Google Site Search Privacy Policy |
| Siteimprove | Collect information about use of Mass.gov. | Siteimprove Privacy Policy |
| Maze | Maze is a user research platform that collects voluntary information from you through research activities (interviews, prototype testing, live site testing, surveys, etc.) posted at Mass.gov. | Maze Privacy Policy |
| New Relic Browser | Measure the performance of the website to ensure that the site loads quickly and without errors. | New Relic Browser Privacy Policy |
| Google Translate Widget | Allows visitors to translate the page to another language using machine translation which may not be fully accurate. | Google Privacy Policy |
| Google Maps | To render maps on the site. | Google Privacy Policy |
| ArcGIS maps | To render maps on the site. | ArcGIS Privacy Policy |
| Google Fonts | To render basic fonts for web content. | Google Privacy Policy |
Mass.gov uses data analytics and interactive tools to make the site more responsive to customer needs.