Vaccine Confidence Social Media Toolkit

Help raise awareness about vaccine safety with materials in Spanish and Haitian Creole.

The Massachusetts Department of Public Health’s Division of Community Engagement partnered with local community leaders to launch a vaccine confidence campaign that respects cultural practices and builds trust for healthier communities. We heard directly from Haitian and Spanish-speaking residents, families, and community organizations who wanted more information about vaccines. Learn more about campaign efforts in Brockton. This toolkit is designed to help raise awareness on social media sites like X, Instagram, Facebook, digital newsletters, or other digital communications. 

Spanish

Social graphics

Share graphics with your network to raise awareness about vaccines.

Juana - Square Juana - Square +

Alt text:

Juana: Yo soy enfermera y adoro mi profesión, al igual que a mi comunidad. Yo me vacuno para que todos estemos protegidos. mass.gov/Vacunas

Download: Juana social graphic, 1080 x 1080 pixels

Dr. Ata - Square Dr. Ata - Square +

Alt text:

Dr. Ata: Yo soy médico y me vacuno porque de esa manera, ayudo a que nuestra comunidad se mantenga sana.
mass.gov/Vacunas 

Download: Dr. Ata social graphic, 1080 x 1080 pixels

Dr. Ata - Vertical Dr. Ata - Vertical +

Alt text:

Dr. Ata: Yo soy médico y me vacuno porque es una manera de ayudar a nuestra comunidad a mantenerse fuerte y saludable. Una comunidad unida se protege a sí misma. Aprenda más sobre las vacunas.

mass.gov/Vacunas

Download: Dr. Ata Social Graphic 1080 x 1920 pixels

Videos

Watch Spanish language videos featuring nurse Juana and Dr. Ata. 

Sample Copy

Choose from key messages to include when sharing any campaign social images or videos. When you share these posts, please tag @MassDPH on Facebook and X, or @officialmassdph on Instagram, and include a link to mass.gov/Vacunas.

• Una comunidad fuerte es aquella que se protege. Las vacunas ayudan a prevenir enfermedades graves. 
  English translation: A protected community is a strong community. Vaccines can help prevent serious illness for you and others.
   
• Una comunidad trabaja unida para protegerse a sí misma. Las vacunas ayudan a mantenernos sanos.
  English translation: A community works together to protect itself. Vaccines help keep everyone safe.
   
• Nuestra comunidad merece ser protegida. Las vacunas ayudan a prevenir enfermedades graves y mantenernos sanos.
  English translation: Our community is worth protecting. Vaccines help prevent serious illness and keep you and your loved ones safe.
   
• Más allá del uniforme, los médicos son nuestros vecinos y amigos. Se vacunan para proteger a la comunidad y a sí mismos.
  English translation: Beyond the uniform, doctors are our neighbors and friends. They choose vaccination to protect themselves and our community.
   
• Los beneficios de las vacunas superan los efectos secundarios. Cuide de usted y de nuestra comunidad.
  English translation: Vaccine benefits far outweigh the side effects. Protect yourself. Protect our community.
   
• Cada año, millones de personas se vacunan de manera segura. Están comprobadas y previenen enfermedades graves.
  English translation: Every year, millions of people safely get vaccinated. Vaccines are proven and effective at preventing serious illness.

Order free promotional items

Free posters are available from the Massachusetts Health Promotion Clearinghouse. 

Haitian Creole

Social graphics

Duo - Vertical Duo - Vertical +

Alt text:

Vaksen ak remèd fèy ede nou tout rete byen pòtan. Te ak remèd fèy soutni sante w. Vaksen pwoteje w kont maladi grav. Mass.gov/Vaksen

Download: Vertical Duo Social Tile 1080 x 1920 

Family - Vertical Family - Vertical +

Alt text:

Yo travay ak defan natirèl kò w pou w gen mwens chans gen enfeksyon ki grav. Mass.gov/Vaksen

Download: Vertical Family Social Tile 1080 x 1920 

Duo - Square Duo - Square +

Alt text:

Vaksen pwoteje w kont maladi grav.
Te ak remèd fèy soutni sante w.
mass.gov/Vaksen

Download: Square Duo Social Tile 1080 x 1080 

Videos

Watch DPH Youtube videos in Haitian Creole.

Sample copy

Choose from key messages to include when sharing graphics or videos. When you share these posts, please tag @MassDPH on Facebook and X, or @officialmassdph on Instagram, and include a link to mass.gov/Vaksen.

• Vaksen ede w pran swen tèt ou ak kominote ou a. 
  English translation: Vaccines help you take care of yourself and your community. 
   
• Vaksen ak remèd fèy ede nou tout rete byen pòtan.
  English translation: Vaccines and traditional remedies help us all stay healthy.
   
• Ou pa bezwen chwazi ant vaksen ak remèd fèy. Menm jan te ak remèd fèy ede w byen pòtan, vaksen yomenm pwoteje w pou w pa gen maladi grav. Ansanm, yo ede ni oumenm ni kominote w rete byen pòtan.
  English translation: You don’t have to choose between vaccines and natural remedies. Just as teas and home remedies support your health, vaccines protect you from serious diseases. Together, they help you and your community stay healthy.
   
• Èske w gen kesyon sou kòman vaksen byen travay? Men kijan yo kenbe kominote nou an an sante.
  English translation: Have questions about how well vaccines work? Here’s how they keep our community healthy.
   
• Vaksen rekonèt e yo san danje, men ou ka toujou poze kesyon. Men kisa w dwe konnen.
  English translation: Vaccines are proven and safe, but it’s ok to have questions. Here’s what you need to know.