Press Release  MassDOT Launches “Kick the Drive” Campaign to Reduce Traffic During World Cup Matches

BOSTON — The Massachusetts Department of Transportation (MassDOT) today launched a statewide  “Kick the Drive” campaign to reduce traffic and keep people moving safely during the seven FIFA World Cup matches that will be held in Massachusetts this summer.  

The campaign encourages residents, commuters and visitors to plan ahead, avoid driving when possible and take public transportation during match days when significant increases in traffic are expected.

“We’re excited to welcome the world to Massachusetts for the World Cup, and we want to make sure everyone can get where they need to go safely and reliably,” said Governor Maura Healey. “These matches will bring energy and opportunity to our region, but they will also impact travel. That’s why we’re asking people to plan ahead, use public transportation and help keep our roads moving.” 

“This is a statewide effort, and we’re asking everyone to do their part,” said Lieutenant Governor Kim Driscoll. “By planning ahead, adjusting schedules and choosing public transportation, we can reduce congestion and make sure residents, workers and visitors can get where they need to go.”

Massachusetts will host the World Cup matches at Gillette Stadium in Foxborough, not in Boston, despite the temporary “Boston Stadium” name used during the tournament. With multiple matches scheduled during peak afternoon and evening travel times, MassDOT is urging commuters to consider working from home, adjusting travel times or using public transportation. Match ticketholders are strongly encouraged to take public transportation to and from the stadium when possible. 

The MBTA Commuter Rail will operate up to 14 trains per match to and from Boston Stadium, providing a reliable alternative to driving. Ticket information is available on the MBTA website. In addition, fans can utilize the official Stadium Express bus service, which will provide direct transportation options to and from the stadium.

The “Kick the Drive” campaign will be visible across digital platforms, social media, billboards, highway message boards, transit hubs and community locations. MassDOT is also working with municipalities, employers and regional partners to encourage flexible work schedules, remote work options and increased transit use during match days. 

“Hosting the World Cup is an exciting and proud moment for our region and as we welcome thousands of visitors from near and far, we want to ensure transportation options can support everyone’s needs,” said Interim Secretary of Transportation and MBTA General Manager Phillip Eng. “Kick the Drive is awareness as we strongly encourage avoiding unnecessary vehicle use during match days if possible and choosing mass transportation options, ensuring safety, mitigating gridlock, and helping everyone get where they need to be in a timely and convenient manner. We are asking the public to do their part by avoiding the stadium area if they don’t have a ticket, plan ahead, and take advantage of the many public transportation options available and give yourself extra time.”  

“We know several of the matches will significantly impact daily commutes, and we are committed to providing clear guidance and strong alternatives,” said Undersecretary of Transportation and Highway Administrator Jonathan Gulliver. “By shifting travel habits, whether that means working from home, leaving earlier, or taking the train, we can keep the region moving and ensure a better experience for everyone.” 

The seven matches in Massachusetts will take place between June 13 and July 9, 2026, including group stage matches and a quarterfinal, with several games scheduled during peak travel hours. Residents and visitors are encouraged to review match schedules and plan accordingly.

Those who must travel are urged to check Mass511 and the MBTA apps for live updates.  

MassDOT and the MBTA have made significant investments to support World Cup travel, including investing in station upgrades, expanding service capacity and coordinating with regional partners to manage increased demand.  

In addition, regular Commuter Rail riders can take advantage of summer fare promotions, including discounted monthly passes, expanded weekend travel options and Free Summer Fridays. By choosing public transportation, adjusting travel times or working remotely when possible, residents and visitors can help reduce congestion and ensure a safe and reliable travel experience across Massachusetts during the World Cup. 

For more information, visit mass.gov/worldcup. 

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