Report  2023 Annual Report - Office of Outdoor Advertising

This report summarizes the OOA activities for the 2023 calendar year. As of December 31, 2023 there were a total of 3,672 active permits; during 2023 permits were issued for 2 static billboards; 26 electronic billboards and 67 street furniture structures. There were 10 permit transfers that were approved and 2 permit applications denied during that period. 54 permits were surrendered. In 2023 the OOA received $879,300.00 in permit and license fees.

The OOA conducted 272 field inspections and performed routine surveillance daily to ensure compliance. MassDOT’s Administrative Law Judge conducted one appeal hearing related to OOA matters pursuant to M.G.L. Chapter 30A §10 during 2023.

The OOA collected and monitored Proof of Play (POP) reports for the Public Service Announcement (PSA) Program. Through the PSA program, outdoor advertising companies provide advertising time on their electronic billboards at no cost to promote initiatives and messaging of public agencies. The average PSA advertising time under this program was approximately 5,740 hours per month, or 68,880 hours for the year. It is estimated that the value of advertising time for the PSA program to participating state agencies and MassDOT in 2023 was approximately $6,434,842.