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Healthy Incentives Program (HIP)

Eating fruits and vegetables each day is important for your health. HIP helps you buy more fruits and vegetables for your household.

The United States Department of Agriculture (USDA) explores new approaches to promote healthy diets. USDA awarded money for new initiatives that test health and nutrition promotion. One of those initiatives is the Healthy Incentives Program (HIP). 

Program overview

HIP was first implemented as a pilot in November 2011. In April 2015, USDA gave DTA a federal grant to expand the pilot. HIP is now a three year program that began in April 2017. We automatically enroll SNAP households in HIP. 

HIP matches SNAP purchases of local fruits and vegetables at:

  • farmers' markets
  • farm stands
  • mobile markets
  • community supported agriculture (CSA) farm share programs

SNAP households earn a dollar-for-dollar match on eligible purchases. The HIP benefit is immediately added to SNAP households’ EBT card after each purchase. You must spend SNAP dollars on fruits and vegetables to earn HIP incentives.

You can view the HIP benefit you earn and month-to-date total on the receipt after each eligible purchase. You can also get this information if you call the EBT customer service at 1-800-997-2555.

You can save the HIP benefit you earn or use it right away.

The HIP incentive benefit has a monthly cap based on household size.

Household Size

HIP Monthly Cap

1-2 persons


3-5 persons


6+ persons


Program goals

  • Reduce barriers to participation in HIP for clients and retailers
  • Increase availability of local fruits and vegetables for SNAP clients
  • Make it easier for SNAP retailers to process both SNAP and the new HIP benefit

For more information

If you are a SNAP client and want more information on HIP, call Project Bread’s FoodSource Hotline at (800) 645-8333.

If you want to become a SNAP/HIP retailer, call the Retailers call-line at (888) 987-4487.

For more information about the pilot, visit USDA's Healthy Incentives Pilot webpage

Do you want to find out how to include fresh fruits and vegetables into your meals? Email DTA’s SNAP Nutrition Education program at


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