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Learn about the new MassHire brand!

Learn about the MassHire network and brand

On August 29, 2018, our workforce system will launch a new, unified brand -- MassHire. Sixteen local workforce development boards will be MassHire Workforce Boards; 29 one-stop career centers will be MassHire Career Centers. The names will change, but the commitment to our jobseeker and business customers continues.

We’re Rebranding!

MassHire is a new brand unifying the entire Massachusetts Workforce Development System under a single name and shared mission. Commissioned by the Executive Office of Labor and Workforce Development (EOLWD), it signifies the state’s commitment to increasing meaningful career opportunities for job seekers and expanding the talent pool for businesses seeking trained, skilled employees. The brand, MassHire, unifies and empowers all state, regional, and local workforce entities. It enables them to communicate with clients — job seekers and businesses — with a clear, consistent, powerful message. MassHire provides a foundation for conveying the depth, breadth, and connectivity of its value and services across all audiences.

What’s changing?

16 local boards will become MassHire Workforce Boards; 29 career centers will become MassHire Career Centers. The Massachusetts Workforce Development Board will become the MassHire State Workforce Board, and the Department of Career Services will be the MassHire Department of Career Services.

What are all the new names?

Workforce Boards

Before

After

Launch Date

Berkshire
Regional Employment Board

MassHire Berkshire Workforce Board

October 10

Boston
Private Industry Council

MassHire Boston Workforce Board

September 26

Bristol
Workforce Investment Board

MassHire Bristol Workforce Board

August 29

Brockton Area
Workforce Investment Board

MassHire Brockton Workforce Board

September 27

Cape & Islands
Workforce Development Board

MassHire Cape & Islands Workforce Board

September 5

Central Mass Workforce
Investment Board

MassHire Central Region Workforce Board

September 6

Franklin Hampshire
Regional Employment Board

MassHire Franklin Hampshire Workforce Board

October 26

Lowell
Workforce Development Board

MassHire Greater Lowell Workforce Board

September 10

Greater New Bedford
Workforce Investment Board

MassHire Greater New Bedford Workforce Board

August 29

Hampden County
Regional Employment Board

MassHire Hampden County Workforce Board

September 6

Merrimack Valley
Workforce Investment Board

MassHire Merrimack Valley Workforce Board

October 23

Metro North
Regional Employment Board

MassHire Metro North Workforce Board

November 15

Partnerships for a Skilled Workforce

MassHire Metro South/West Workforce Board

October 18

North Central
Workforce Investment Board

MassHire North Central Workforce Board

September 7

North Shore
Workforce Investment Board

MassHire North Shore Workforce Board

September 11

South Shore
Workforce Development Board

MassHire South Shore Workforce Board

September 20


Career Centers

Before

After

Launch Date

BerkshireWorks

MassHire Berkshire Career Center

October 10

JVS Career Solution

MassHire Downtown Boston Career Center

September 26

Boston CareerLink

MassHire Boston Career Center

September 26

Fall River Career Center

MassHire Fall River Career Center

August 29

Attleboro Career Center

MassHire Attleboro Career Center

August 29

Taunton Career Center

MassHire Taunton Career Center

August 29

Brockton CareerWorks

MassHire Brockton Career Center

September 27

Career Opportunities

MassHire Cape & Islands Career Center

September 5

Workforce Central - Worcester

MassHire Worcester Career Center

September 6

Workforce Central - Southbridge

MassHire Southbridge Career Center

September 6

Franklin Hampshire Career Center

MassHire Franklin Hampshire Career Center

October 26

Career Center of Lowell

MassHire Lowell Career Center

September 10

New Directions

MassHire Greater New Bedford Career Center

August 29

CareerPoint

MassHire Holyoke Career Center

September 6

FutureWorks

MassHire Springfield Career Center

September 6

Valleyworks - Lawrence

Valleyworks - Haverhill

MassHire Merrimack Valley Career Centers

October 23

CareerSource - Cambridge

The Career Place

MassHire Metro North Career Centers

November 15

Framingham American Job Center

MassHire Framingham Career Center

October 18

Norwood American Job Center

MassHire Norwood Career Center

October 18

North Central Career Center

MassHire North Central Career Center

September 7

North Shore Career Center

MassHire North Shore Career Center

September 11

South Shore Career Center - Plymouth

South Shore Career Center - Quincy

MassHire South Shore Career Centers

September 20

Why rebrand?

In discussions with businesses, jobseekers, education partners, workforce development professionals, and other stakeholders, EOLWD gathered extraordinary insight. For example:

  • It became evident that employers and job seekers are largely unaware of the resources provided by the state’s workforce system. In short, much of our target audience simply didn’t realize they could turn to a statewide network for employment or business services.
  • We unearthed new challenges and opportunities for more effectively addressing the unique employment and business needs for a dynamic 21st century economy. Mindful of the amazing work being done by our Commonwealth’s workforce entities, our master brand, MassHire, enables customization and sub-branding flexibility. It incorporates the names and/or service areas of all local facilities.

For more detailed information on the brand development and analysis process, view our MassHire brand development webinars. (LInk here: https://www.mass.gov/service-details/branding-webinars)

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