- Communicate often and clearly. Continuously reminding people about your water conservation initiative and efforts will build awareness and keep water conservation top of mind. That’s the first step toward changing behaviors!
- Take advantage of all types of channels: You have many different ways of communicating with your constituencies: social media, signage, flyers, inserts in water bills, the town website, email. Use them all!
- Create a Communications Calendar: Create a calendar that identifies what messaging you are going to post or send out and when. Include everything in your water conservation program such as watering restriction signage, outdoor social media posts, water-friendly plumbing upgrade rebate flyer, etc.
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