988 Lifeline digital toolkit

Share materials to raise awareness about the 988 Lifeline through social media, email, or other digital platforms. Download 988 Lifeline logos, graphics, videos, and more.

Brand guidelines

Download the 988 Lifeline Massachusetts Brand Guidlines (PDF)

The 988 Lifeline Brand Guidelines document includes details about the 988 Lifeline brand copy, logos, colors, typography, imagery, and examples of the materials in use. You can download files for web and print use throughout the guide.

Graphics for social media

Square Square +

Download: Laundromat social graphic, 1080x10180 pixels

Vertical Vertical +

Download: Topiary social graphic, 1080 x 1920 pixels

Horizontal Horizontal +

Download: Graffiti social image, 1200 x 628 pixels

Sample copy

The sample posts and images below can be used to raise awareness on social media sites like X, Instagram, and Facebook, or other digital communications about mental health and related resources.  

• If you or someone you know needs mental health support, please call or text 988 to reach the 988 Lifeline and talk to a trained specialist for compassionate, non-judgmental support.
• Whenever you need to talk, 988 is there. Call 988 for support in 240+ languages.
• Feelings show up anytime, any place. So does the 988 Lifeline. Call or text 988 for 24/7 mental health support.
• The 988 lifeline provides free, compassionate  support from trained specialists to people who are experiencing suicidal thoughts or emotional distress— or are worried about a loved one who is.
• Whenever and wherever you need someone who cares, 988 is there. The 988 Lifeline provides 24/7 free mental health support. Call or text 988.

Tip: always include the web link mass.gov/988 in posts as resource for your audience to learn more about the 988 Lifeline's services.

Fact sheets and posters

Download or print materials to raise awareness about the 988 Lifeline from the Massachusetts Health Promotion Clearinghouse. The dimensions are 8.5 x 11 in.

988 Lifeline Info Sheet 988 Lifeline Info Sheet +

Download: 988 Lifeline Info Sheet

988 Lifeline Translation Services 988 Lifeline Translation Services +

Download: 988 Lifeline Translation Services

988 Tearaway Sheet 988 Tearaway Sheet +

Download: 988 Lifeline tearaway sheet

Poster Poster +

Download: 988 Poster PDF in English

Download: 988 Poster PDF in Spanish

Videos

Share videos with your network! Visit the YouTube playlist of all video related to the 988 Lifeline. Videos are available in English, Spanish, and Portuguese.

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Order free promotional items

988 Lifeline Sticker

988 Lifeline stickers, window clings, and wallet cards are available for free from the Massachusetts Health Promotion Clearinghouse.