Quitting over time
MA takes a multi-pronged approach to support quitting among people who use menthol and other flavored tobacco products who may be impacted by the law. The state law includes a component that requires private insurers and MassHealth, the state’s Medicaid program, to provide coverage for counseling and at least one generic FDA-approved tobacco quit medicine at no out-of-pocket costs.
MTCP is also engaged in quality improvement efforts with 1-800-QUIT-NOW, the Quitline for tobacco and nicotine, through increasing provider awareness and providing patients with better information about what to expect when calling or enrolling online. When the law took effect, the Quitline implemented a special program for people who use menthol products that provides monetary incentives to complete coaching calls and targeted cessation support.
Barriers and facilitators to quitting
Menthol Program
MA is working to increase Quitline utilization through a variety of strategies, including launching yearly campaigns to raise awareness of Quitline programs and services.