This page, Marketing scripts, is offered by

Marketing scripts

Competitive suppliers, electricity brokers, and gas retail agents must use the DPU script at the beginning of a telemarketing call or door-to-door marketing interaction with a residential consumer starting August 3, 2020.

Table of Contents

Telemarketing script opening language

Competitive suppliers and their third-party marketing vendors must use the language below at the beginning of all telemarketing calls with residential consumers:

My name is [first name of telemarketing agent] and I work for [name of telemarketing vendor company].  I am calling on behalf of [name of competitive supplier], a licensed [electric/gas] supplier. [Name of competitive suppliers] is not affiliated with the local [electric/gas] utility or any city or town energy program.

The text in bold indicates where you must select the appropriate language or fill in the information. 

Door-to-door marketing script opening language

Competitive suppliers and their third-party marketing vendors must use the language below at the beginning of all door-to-door marketing interactions with residential consumers:

My name is [first name of door-to-door marketing agent] and I work for [name of door-to-door marketing vendor company].  I am speaking with you on behalf of [name of competitive supplier], a licensed [electric/gas] supplier. [Name of competitive suppliers] is not affiliated with the local [electric/gas] utility or any city or town energy program.

The text in bold indicates where you must select the appropriate language or fill in the information.

Marketing script closing language

At the end of a telemarketing call and door-to-door marketing sales interaction, competitive suppliers and their third-party marketing vendors must let residential consumers know that the consumer:

  • will be transferred or placed on a call to a third-party verification provider, and
  • will need to confirm the product information that has been discussed.

Referencing the electric or gas company

The DPU does not prohibit a marketing vendor from identifying the name of a consumer’s electric or gas company. However, the DPU emphasizes that such identification must be done to provide consumers with accurate and useful information. The marketing vendor or competitive supply company cannot suggest that they have a connection to the electric or gas company.

Contact

Image credits:  Shutterstock
Feedback