Experience Design, Research, and Content Strategy resource library

Learn about content strategy, experience research, and visual design.

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An Introduction to Digital Accessibility

The digital accessibility journey starts with empathy. Find out about different types of disabilities, the assistive technology used to support digital interactions, and the guidelines that help us make accessibility happen.

Choosing the best format for your digital content: PDF or webpage?

The format you publish information in affects who can find and use it. Often, government organizations should choose a webpage(s) (or HTML) instead of a document like a PDF.

Conducting monthly quality assurance (QA) checks on your web content

This guide describes how Massachusetts state organizations can regularly check content to identify broken links, accessibility issues, and potential performance issues.

Content design: Choose ‘clear over clever’

Government content should focus on simple, minimal design over complex, visually busy content.

Content Lab recordings and slides

Content Lab is a learning community focused on content strategy for Mass.gov authors and editors. Explore recordings and slides of sessions.

Creating a screening survey for your research study

Strategies for creating effective screeners to recruit participants for a research study. Also includes model screeners you can download and adapt.

Creating accessible PDFs with Acrobat Pro

Adobe Acrobat Pro can be used to remediate a PDF document that was created without tags. Tags are the structure that make a PDF accessible to keyboard and screen reader users. Find out how to fix a PDF that is not accessible, and discover some considerations to save you time before remediating a PDF with Acrobat Pro.

Creating an accessible data visualization

Data visualizations built using tools such as Tableau and Power BI can be an effective way to present information on Mass.gov. Visualizations require up-front work to ensure they are accessible to all users.

Digital Accessibility Fundamentals

Before going in-depth based on a topic or your role, explore a high-level overview about use of color, document and page structure, alternative text, and typography and content.

Digital Accessibility Fundamentals: Alternative Text

Text alternatives are needed for non-text media to make the media accessible. For images, this is called alternative text, or alt text for short. Alt text can be added to images just about anywhere they exist digitally. Find out how to write alt text, and add it to images in documents, Mass.gov, and HTML.