Equipment Options for Processing SNAP and the Healthy Incentives Program (HIP)

Learn about the Options

Subsidized and Free SNAP/HIP-Processing Options Currently Available for Direct Marketing Farms and Farmers Markets (as of September 24, 2022)

Comparison Chart 

Option ​Mobile / Landline ​SNAP? HIP? Credit/Debit? ​Cost options Requirements/​Restrictions ​More info.
​Conduent DirectConnect Landline​ - SNAP
- HIP, if enabled by DTA
Free ​Need analog phone line & electricity; One device only Contact the Conduent Retailer Help Desk, 866-891-7897. For HIP approved devices, email ​DTA.HIP@mass.gov
​MarketLink Subsidy for TotilPay by Novo Dia Group Mobile - SNAP
- HIP, if enabled by DTA and using iPad or iPhone
- Credit/Debit options: Square, WorldPay
Subsidy Requires WiFi or cellular data plan; Requires iPad, iPhone, or Android device (Android devices cannot be used to process HIP); Subsidy available only to vendors currently without EBT equipment

www.Marketlink.org and
https://totilpay.com/ndg/

(If applying for the subsidy, use the MarketLink website to apply)

HIP Processing

Terminals must be individually enabled for HIP by the Department of Transitional Assistance (DTA) before they can process the HIP incentive. HIP vendor participation is limited. See www.mass.gov/service-details/healthy-incentives-program-hip-for-farmers-and-vendors for more information on joining HIP.

  • Landline Option: The only landline option that can process HIP incentives, as well as SNAP, is the Conduent DirectConnect device. Terminals must be individually enabled by DTA to process HIP. See information in the chart below.
  • Wireless Option: The only wireless option to process HIP incentives, as well as SNAP, is Totilpay by Novo Dia Group. Terminals must be individually enabled by DTA to process HIP. See information in the chart below.  

Paid Equipment – SNAP Only Processing

Farms can pay for SNAP equipment and services from a variety of providers. Research options thoroughly.  The Farmers Market Coalition offers guidance on choosing a provider here.

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