Healthy Incentives Program (HIP) for farmers and vendors

HIP provides SNAP households with additional benefits if they purchase fruits and vegetables at participating farmers markets, farm stands, mobile markets and community supported agriculture (CSAs) farm share programs.

Eating fruits and vegetables each day is important for your health. The Healthy Incentives Program (HIP) helps SNAP clients buy more fruits and vegetables for their household from participating agricultural retailers.

Find a retailer that accepts HIP using the MassGrown map.

How does HIP work?

HIP makes it easier for people with SNAP benefits to make healthy purchases by matching SNAP benefits (up to a monthly amount) for every dollar spent on eligible purchases at authorized farms and vendors. As a result, the program has increased business for more than 200 farms statewide.


HIP is a seasonal program. The 2019 season begins on May 25, 2019.


Note: The Healthy Incentives Program is not signing up new farmers and vendors at this time. More information on how to become a HIP authorized farm/vendor and how to obtain HIP processing equipment will be posted to this page when additional slots are made available. Please continue to visit for updates. In the meantime, your business can still apply to become a SNAP authorized retailer.

How to become a SNAP retailer

You must apply to become a SNAP retailer through the United States Department of Agriculture’s Food and Nutrition Service (USDA Food and Nutrition Service). You can complete an online application in as little as 15 minutes.

Note: this does not enroll you as a HIP vendor.

Additional Resources for

How to get SNAP processing equipment

Once you are approved to become a SNAP retailer by the USDA Food and Nutrition Service, you can get SNAP processing equipment using the following options:

You can apply for wireless EBT processing equipment or you can apply for landline EBT processing equipment.

Note: When you apply for landline EBT processing equipment, your business will be contacted by Conduent (the licensed EBT vendor for Massachusetts). Conduent will offer you the option to obtain a land line EBT-only terminal. If you accept, the company will send you a Retailer Agreement and W-9 form to be completed and returned along with a cancelled check. To contact Conduent directly, call (866) 981-7897 or visit their retailer website.

Additional Resources for

HIP retailer support and feedback

To report issues or ask questions about HIP, you can email the HIP Help Desk at DTA.HIP@MassMail.State.MA.US or call the HIP Hotline at (888) 987-4487. Please include your name, contact information and a description of the issue and/or question.