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Using Public Alert Systems for COVID-19 Communications

The COVID-19 Enforcement and Intervention Team (CEIT) has developed a comprehensive public messaging campaign to support high priority communities with persistently high COVID-19 case rates. The campaign includes several elements and tactics delivered through paid, owned, earned, and shared media channels.

Public Alert Systems, owned and operated by many cities and towns in Massachusetts, offer powerful communication tools to keep residents informed about the COVID-19 situation in their communities. Municipalities, particularly those in higher-risk categories, are strongly encouraged to utilize their public alert systems to keep residents up-to-date and to reinforce public health messages that will mitigate the spread of the virus in their communities.

This guide provides sample messages for texting, email, and social media. It will help you leverage this important communication platform for COVID-19 communication in your city or town.

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