Anti-Abortion Center Awareness Campaign: Social Media Toolkit

Raise awareness about anti-abortion centers through social media, email, or other digital platforms.

Download sample posts and images to share information about the harms of anti-abortion centers and where to find trusted sexual and reproductive health care.  

Sample posts

The language below can be used to raise awareness on social media sites like Twitter, Instagram, and Facebook, or other digital communications. 

Tip: Always include the web link mass.gov/GetTrustedCare.

For all audiences

• Anti-abortion centers – often called “crisis pregnancy centers” – may look like medical facilities but they don’t offer comprehensive reproductive health care. Avoid anti-abortion centers and get trusted care instead. Learn more: mass.gov/GetTrustedCare 
• Anti-abortion centers may look like medical facilities but could put your health at risk if you’re pregnant. Learn how to spot them at mass.gov/GetTrustedCare.
• There are more than 30 anti-abortion centers in Massachusetts. These facilities may cause harm to individuals looking for pregnancy or abortion care. Learn more at mass.gov/GetTrustedCare.
• Abortion is safe, legal, and accessible in Massachusetts. Anti-abortion centers, which can look like medical facilities, may mislead pregnant individuals about their options – including abortion care. Learn more at mass.gov/GetTrustedCare.
• Anti-abortion centers often advertise abortion care, but don’t provide abortions, counseling on a full range of options, or referrals to providers who do. Learn more at mass.gov/GetTrustedCare.

For people seeking reproductive health care

• Pregnant? Looking for information on your options? Avoid anti-abortion centers. They may mislead you or delay your care. Find care that you can trust: mass.gov/GetTrustedCare
• If you’re looking for comprehensive reproductive health care, avoid anti-abortion centers. These facilities – often called “crisis pregnancy centers” – could put your health at risk. Learn more at mass.gov/GetTrustedCare.
• Avoid anti-abortion centers. Even if you’re not looking for abortion care, these facilities are not a safe or trusted place to go for reproductive health care. Learn more at mass.gov/GetTrustedCare.
• Abortion is safe, legal, and accessible in Massachusetts. Avoid anti-abortion centers, which may look like medical facilities but don’t offer comprehensive care. Learn where you can get trusted care: mass.gov/GetTrustedCare.
• If you’ve been to an anti-abortion center (facilities that are often called “crisis pregnancy centers”) and had a concerning experience, you can file a complaint online or by phone. Learn how at mass.gov/GetTrustedCare.

Customizable

• Avoid anti-abortion centers and get care you can trust at [X]. Anti-abortion centers may look like medical facilities but can put your health at risk. Learn more at mass.gov/GetTrustedCare.
• [X] provides [name reproductive health services, including referral options]. Avoid anti-abortion centers and visit us to get care you can trust. Learn about anti-abortion centers at mass.gov/GetTrustedCare.

Graphics for social media

Share graphics with your network, sized for horizontal, square, or vertical posts.

Horizontal

Download horizontal image 1
Alt text: Avoid anti-abortion centers

Download horizontal image 2
Alt text: Avoid anti-abortion centers

Download horizontal image 3
Alt text: Get care you can trust

Download horizontal image 4
Alt text: Avoid anti-abortion centers

Square

Download square image 1
Alt text: Avoid anti-abortion centers

Download square image 2
Alt text: Avoid anti-abortion centers

Download square image 3
Alt text: Get care you can trust

Download square image 4
Alt text: Get care you can trust

Vertical

Download vertical image 1
Alt text: Avoid anti-abortion centers. They try to limit your options if you're pregnant. Get care you can trust.

Download vertical image 2
Alt text: Avoid anti-abortion centers. They try to limit your options if you're pregnant. Get care you can trust.

Download vertical image 3
Alt text: Get care you can trust

Download vertical image 4
Alt text: Get care you can trust

Fact sheets and posters

Print or download a fact sheet or poster that features a QR code for quick scanning.

Download fact sheet: Avoid Anti-Abortion Centers PDF | Doc

Download postcard-size printout: Avoid anti-abortion centers PDF| Doc

Download poster: Anti-abortion centers can put your health at risk PDF | Doc

Download poster: Anti-abortion centers try to limit your options PDF | Doc

Videos

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• Share shorter 15-second videos: YouTube playlist of videos related to anti-abortion center awareness