What’s On Your Mind? Organic Social Media Toolkit

This organic social media toolkit allows partners of our office to spread the campaign message and awareness.

The Office of Behavioral Health Promotion and Prevention (OBHPP) has launched What’s On Your Mind?—a multilingual, multimedia, and population level campaign promoting mental wellbeing and supporting upstream prevention across the Commonwealth. What’s On Your Mind? encourages residents to take simple, proactive steps to care for their mental well-being, reduce stigma, and connect to free, confidential support. The campaign normalizes mental health as a part of everyday health and promotes connection to loved ones, community, and care providers as the first step towards wellness. 

This organic social media toolkit allows partners of our office to spread the campaign message and awareness. It contains a variety of campaign visuals sized for social and sample post copy aligned to the 6 core sections of the campaign website www.mass.gov/WhatsOnYourMind:

• Everyday ways to support your well-being
• Understanding mental health
• Supporting your child’s mental health
• Getting help when you need it
• Recognizing when someone is struggling
• Finding connection and community

Images

Download link for full-size images (recommended): Organic Social Images

Account tags

• Instagram: @MassOBHPP
• Facebook: @MassOBHPP
• LinkedIn: Office of Behavioral Health Promotion and Prevention

Suggested captions

General

• What’s on your mind? Whether you’re feeling grounded, overwhelmed, energized, or something in between, your mental health matters - on good days and hard ones. For tips and resources to nurture your well-being and support the people around you, visit https://mass.gov/WhatsOnYourMind

Everyday ways to support your well-being

• Small steps like checking in with yourself, taking a moment outside, or reaching out to a friend can make a big difference. Explore more ways to care for yourself and find what works for you: https://www.mass.gov/info-details/everyday-ways-to-support-your-well-being

Understanding mental health

• Our mental health is just as important as our physical health. Learning about it helps us care for ourselves and support the people in our lives. Find more information about mental health, mental health conditions, and why talking about it matters: https://www.mass.gov/info-details/understanding-mental-health.

Supporting your child’s mental health

• As a parent or caregiver, you know your child best. If something feels off - like changes in mood, energy, sleep, or connection – starting a conversation can help. Learn tips for supporting your child's mental well-being and connecting to care if you need more support: https://www.mass.gov/info-details/supporting-your-childs-mental-health

Getting help when you need it

• Sometimes we all need a little extra help. Explore a variety of mental health resources available in Massachusetts and find the support that best fits your needs: https://www.mass.gov/info-details/getting-help-when-you-need-it 

Recognizing when someone is struggling

• If you or someone you care about has lasting changes in mood, sleep, appetite, or focus, it could be a sign they need support. Learn more about recognizing the signs and how to start a conversation: https://www.mass.gov/info-details/recognizing-when-someone-is-struggling

Finding connection and community

• We all feel alone sometimes. You don’t have to go through it on your own. Learn more about feelings of isolation and find ways to build connection and community: https://www.mass.gov/info-details/finding-connection-and-community

Recommended Hashtag:

#WhatsOnYourMind for campaign branding and awareness