Buy good food with WIC

Massachusetts WIC makes it easier than ever to purchase healthy foods you can feel good about feeding your family. Use your WIC Card at over 850 stores statewide to buy fresh produce, proteins, dairy, whole grains, and essential baby needs.

New WIC Choices Are Here!

Your WIC benefits are now more flexible and offer more variety. Massachusetts WIC has expanded food packages to help your family eat healthy. 

• More Whole Grains: Use grain benefits for quinoa, whole wheat bagels, English muffins, buns, or rolls.
• Canned Fish: Added salmon and sardines for everyone over age 1.
• Juice-to-Produce Swaps: Exchange juice benefits for $3 in WIC Cash Value Benefits to buy extra fruits and vegetables.
• Allergy-Friendly Options: New choices tailored specifically for families with dairy, egg, or nut allergies. 

Check Your Balance

Open your WICShopper App to view your updated benefit balance before shopping. Review the latest Massachusetts WIC Approved Food Guide for a full list of eligible items and brands.

Additional Resources

WIC provides nutritious foods to support the health and growth of women, infants, and children. To streamline your shopping, you can use your WIC card at self-checkout lanes in the following stores:

• Price Rite
• Shaw’s
• Star Market
• Stop & Shop
• Target
• Walmart Supercenter *Online Shopping available.
• Wegmans

Shopping Tips:

• Payment Order: Always swipe your WIC card as your first form of payment.
• Milk Substitutions: If the store-brand fluid milk is out of stock, you may purchase the equivalent name-brand product. Please note that organic and specialty milks remain unauthorized.
• Find Retailers: Use the "WIC Stores" icon on the WICShopper app or search for WIC-approved stores online for a full list of authorized retailers.
• Approved Foods: View the complete list of eligible items in the Massachusetts WIC Approved Food Guide.

Shopping online with WIC

WIC online ordering is now available through all Massachusetts Walmart stores. Order your WIC-eligible foods online at Walmart for pick-up or delivery.

Massachusetts residents who receive WIC benefits can use their WIC card to buy food online at Walmart.

WIC online ordering program 

Massachusetts WIC Approved Food List

Access healthy food for your family at more than 850 authorized grocery stores and pharmacies across Massachusetts. WIC supports your family's nutrition by providing access to a wide range of essential items, including fresh produce, whole grains, dairy, and infant-specific foods.

Resources for Shopping:

• Approved Food Guide: View or download the most current Massachusetts WIC Approved Food Guide for a full list of eligible brands and items.
• Store Locator: Use the Official WIC Approved Store Search to find the nearest participating retailer.
• Mobile App: Download the WICShopper App to scan products in the aisle and instantly verify if they are covered by your benefits.

New at WIC

Making the most of your WIC & SNAP benefits

Using WIC & SNAP benefits together can help you feed your family healthy foods all month long! Click here for helpful tips for shopping using WIC & SNAP together.

WICShopper app

WIC has a WICShopper mobile app to make shopping convenient and fast!