Safe Routes To School - Encouragement

Safe Routes to School (SRTS) helps your school community organize customizable programs and events that encourage students, parents, teachers, and the local community to choose active, healthy, and safe modes of transportation. Encouragement builds student excitement about active transportation through safe walk, bike, and roll days as well as in-school activities. Planning school and community events is essential to involving both students and adults in the SRTS Program.

Table of Contents

image of children holding Walk to school banner

SRTS Flagship Events

Flagship events are a great way to celebrate active transportation by jumpstarting walking and biking to school in the community. You can register online for all three annual flagship days at once and request promotional materials for the school year. Click here to register. A PDF form is also available should you wish to fax or email your registration.

Our three annual flagship days are:

  • iWalk – International Walk, Bike, and Roll to School Day (the first Wednesday of October*)
  • Massachusetts Winter Walk to School Day (the first Wednesday of February*)
  • Massachusetts Walk, Bike, and Roll to School Day (the first Wednesday of May*)

*Date subject to change due to conflicting holiday schedules

Spread the word:

How to participate:

Walking School Buses & Bike Trains

Students take part in a walking school bus

Walking school buses (WSB) and bike trains are fun, social, physically active, and environmentally friendly forms of transportation. By evaluating and assessing where students live and walk, SRTS can help determine student drop-off and pick-up points along a designated route to school that is under complete supervision of parents/guardians or school staff.

Check out our NEW Walking School Bus and Bike Train Guide .

 Request your Walking School Bus kit to start a walking school bus today.


  • Walking School Bus Guide
  • Stencil
  • 2 cans of spray chalk
  • 4 adult safety vests

Park and Walks are another way to encourage active transportation if a WSB or bike train is not an option. Students and adult volunteers park at an off-campus location and walk, bike, or roll the remaining distance to school. Meeting location should include a spacious parking lot to allow participants to park their vehicles while safely forming walking group(s) and/or bike train(s).

On-Campus Activity Guide

on campus guide activity image


We understand that there are communities in Massachusetts where walking, biking, and rolling to school is challenging. However, there are many other aspects of the Safe Routes to School Program that all schools in Massachusetts can take advantage of! Our On-Campus Activity Guide lists the tools and services we offer that can be utilized while on school grounds.

Click here to download a copy of the On-Campus Activity Guide

What is a Park, Walk, & Roll?

Please click the link to learn more about  What is a Park, Walk, & Roll?


Bike Rodeos

Students on bicycles

A bike rodeo is an interactive way to teach students the rules of the road while practicing safe bicycling skills. The rodeo format incorporates stations along a loop course that simulates a neighborhood environment. A representative from Safe Routes to School can assist your school in planning and running a bike rodeo event. We will also deliver a bike rodeo kit with all the necessary tools to help you run a successful event.

Click here to schedule a bike rodeo.

Why Walk, Bike, and Roll

Walk Across America and Massachusetts

Walking Maps

The Walk Across America and Walk Across Massachusetts kits allow students to learn about geography while calculating their total distance traveled over the course of a week, month, or whole school year. Maps come in two versions, PDF and a poster-size print out.

Yard Sign Design Contest

Yard sign design contest - winning images


The Massachusetts SRTS Program’s Yard Sign Design Contest is a way for students to use their creativity to help promote safe roads for cyclists and pedestrians in their communities.

This school year, the contest will launch in January 2023. Multilingual signs are encouraged!

Reach out to your Outreach Coordinator for delivery of yard signs or if you would like to request yard signs from prior years (limited availability), please click here.

  • 2017 and 2018: Driver awareness and rules of the road
  • 2019: Anti-Idling
  • 2020: Hands-Free Law
  • 2021: Be Safe & Be Seen
  • 2022: Bringing awareness to walking school bus and/or bike train routes. (Click here for past contest details)
  • 2023: Speeding (Contest Guidelines available in English, Spanish, Portuguese, and Haitian Creole)

Safe Streets Smart Trips High School Video Contest

Safe Streets Smart Trips logo

The Safe Streets Smart Trips High School Video Contest aims to raise awareness of safe transportation behaviors. The contest allows high school youth to lead by example in showcasing safe behaviors through a video. Safe Streets Smart Trips is part of the State Highway Safety Plan Bike/Ped Safety Initiative.

Please review contest guidelines and past videos here.

Request Safety Encouragement Items

young girl with a backpack

SRTS provides schools with many different safety items including bike helmets, reflective armbands and backpack lights.

Click here to request items.

Bike helmets are distributed to those with the greatest need and are donated by our Alliance Partner, Breakstone, White & Gluck, through its Project KidSafe initiative.

KidSafe Logo

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