This page, Safe Routes To School - Encouragement, is offered by

Safe Routes To School - Encouragement

Safe Routes to School (SRTS) helps your school community organize customizable programs and events that encourage students, parents, teachers, and the local community to choose active, healthy, and safe modes of transportation. Encouragement builds student excitement about active transportation through safe walk, bike, and roll days as well as in-school activities. Planning school and community events is essential to involving both students and adults in the SRTS Program.

Table of Contents

image of children holding Walk to school banner

SRTS Flagship Events

Flagship events are a great way to celebrate active transportation by jumpstarting walking and biking to school in the community. You can register online for all three annual flagship days at once and request promotional materials for the school year. Click here to register. A PDF form is also available should you wish to fax or email your registration.

Our three annual flagship days are:

  • iWalk – International Walk, Bike, and Roll to School Day (the first Wednesday of October))
  • Massachusetts Winter Walk to School Day (the first Wednesday of February)
  • Massachusetts Walk, Bike, and Roll to School Day (the first Wednesday of May)

*Due to COVID-19, this year’s event will be celebrated virtually on Wednesday, May 6, 2020. Even though you can’t walk/bike to or at school, you can walk/bike around your residence in keeping with social distancing guidelines.

Let’s celebrate Virtual Massachusetts Walk, Bike, and Roll Day together:

1 )  Share a photo or drawing of your activity on social media and tag us on Twitter, Facebook, or Instagram (or all three!) Be creative!

2 )  Please add the following hashtags: #VirtualWalkMA #StaySafeStayHealthy

Walking School Buses & Bike Trains

WSB Photo

Walking school buses (WSB) and bike trains are fun, social, physically active, and environmentally friendly forms of transportation. By evaluating and assessing where students live and walk, SRTS can help determine student drop-off and pick-up points along a designated route to school that is under complete supervision of parents/guardians or school staff.

Check out our NEW Walking School Bus and Bike Train Guide .

 Request your Walking School Bus kit to start a walking school bus today.


  • Walking School Bus Guide
  • Stencil
  • 2 cans of spray chalk
  • 4 adult safety vests

Park and Walks are another way to encourage active transportation if a WSB or bike train is not an option. Students and adult volunteers park at an off-campus location and walk, bike, or roll the remaining distance to school. Meeting location should include a spacious parking lot to allow participants to park their vehicles while safely forming walking group(s) and/or bike train(s).

Bike Rodeos

Bike Rodeo

A bike rodeo is an interactive way to teach students the rules of the road while practicing safe bicycling skills. The rodeo format incorporates stations along a loop course that simulates a neighborhood environment. A representative from Safe Routes to School can assist your school in planning and running a bike rodeo event. We will also deliver a bike rodeo kit with all the necessary tools to help you run a successful event.

Click here to schedule a bike rodeo.

Walk Across America and Massachusetts

Walking Maps

The Walk Across America and Walk Across Massachusetts kits allow students to learn about geography while calculating their total distance traveled over the course of a week, month, or whole school year. Maps come in two versions, PDF and a poster-size print out.

Yard Sign Design Contest

Drawings of yard signs done by children

The Massachusetts SRTS Program’s Yard Sign Design Contest is a way for students to use their creativity to help promote safe roads for cyclists and pedestrians in their communities.

Each year, the SRTS team selects a new theme for the contest and launches it to partner schools in February.

  • 2017 and 2018: Driver awareness and rules of the road
  • 2019: Anti-Idling
  • 2020: Hands-Free Law (Click here for current contest details)

Request Safety Encouragement Items

picture of a girl

SRTS provides schools with many different safety items including bike helmets, reflective armbands and backpack lights.

Click here to request items.

Bike helmets are distributed to those with the greatest need and are donated by our Alliance Partner, Breakstone, White & Gluck, through its Project KidSafe initiative.

KidSafe Logo

Additional Helpful Links