Promotional Toolkit Guidance
Key Talking Points
Use the below talking points to promote CHES in presentations, meetings with partners, and conversations with community members. Additional talking points and translations are included in the attachments below:
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The Community Health Equity Survey (CHES) aims to help communities address barriers to health.
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Your story can shape our future health. The Massachusetts Department of Public Health will use survey results to improve our programs, make decisions about funding and resources, and support policies to improve health inequities. We will also share the results of the survey with partners across Massachusetts to support the important work they are doing to improve health in their communities.
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Taking the survey is easy. Just click here or visit our website www.mass.gov/chei to get started.
Flyers
Use the flyers below to spread the word about the Community Health Equity Survey.
Half Page Flyer
A half page flyer has been created to receive community input on the guiding question: What makes a community healthy and strong? These flyers were created to be printed and used at community events or other in-person activities where community members can be engaged directly. These flyers connect to the key message that the CHES survey is a chance for MA residents to describe and create strong and healthy communities. The flyers are equipped with both a written URL to the survey and QR codes that route directly to the survey. Community partners can post the responses community members write (at an in-person event) or take photos to post on social media.
Poster
This poster is designed to be printed out to be used at community events. It features both a URL link to the survey and QR codes to scan and route MA residents to the survey.
Sample Social Media Content
The language and graphics below can be used to promote the survey on social media sites like Twitter, Instagram, and Facebook. Share with your network!
Want to tell MA-DPH how to better meet the health needs of your community? Take the Community Health Equity Survey. Mass.gov/HealthSurvey
The Community Health Equity Survey helps MA-DPH learn about community health needs so it can plan resources and support near you. Take the survey. Mass.gov/HealthSurvey
Email Templates for Survey Promotion
Email Templates for Survey Promotion
Use the below email template to get the Doc out about the survey! These templates include language to use in emails to potential survey takers and language to use in emails to partner organizations to encourage participation in survey distribution and outreach.
Passive Parental Consent Forms for Youth-Serving Organizations
Attached below is a passive consent form that can be sent to parents/guardians ahead of sharing the survey with youth under 18 years old. This is not required, but available for use at your discretion.
Virtual Meeting Backgrounds
Use the below meeting backgrounds to get the word out about the survey! These images include links and QRs to the survey and can be used in Zoom and Teams meetings to promote the survey.
CHES 2023 Meeting Background 1.png
CHES 2023 Meeting Background 2 (no QR).png
.png?csf=1&web=1&e=FdlJnP){kind=link}
CHES 2023 Meeting Background 2.png
CHES 2023 Meeting Background 3.png
CHES 2023 Meeting Background 4 (no QR).png
.png?csf=1&web=1&e=Ys0YX0){kind=link}
CHES 2023 Meeting Background 4.png
CHES 2023 Meeting Background 5 (no QR) smaller.png
%20smaller.png?csf=1&web=1&e=DpxPSc){kind=link}
CHES 2023 Meeting Background 5 (no QR).png
.png?csf=1&web=1&e=If2c1m){kind=link}
CHES 2023 Meeting Background 5 smaller.png
CHES 2023 Meeting Background 5.png
CHES 2023 Meeting Background 6 (no QR).png
.png?csf=1&web=1&e=gRR0NB){kind=link}
