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Healthy Incentives Program (HIP) for farmers and farm vendors

HIP provides SNAP households with additional benefits if they purchase fruits and vegetables at participating farmers markets, farm stands, mobile markets and community supported agriculture (CSAs) farm share programs.

Eating fruits and vegetables each day is important for your health. The Healthy Incentives Program (HIP) helps SNAP clients buy more fruits and vegetables for their household from participating agricultural retailers.

Find a retailer that accepts HIP using the MassGrown map.

How does HIP work?

HIP makes it easier for people with SNAP benefits to make healthy purchases by crediting their SNAP account with a matching incentive (up to a monthly amount) for every dollar spent on eligible purchases at authorized HIP farms and vendors. As a result, the program has increased business for more than 200 farm vendors statewide.

HIP is a seasonal program.

How to become a HIP retailer

All HIP vendors must first become authorized to process SNAP. See instructions below.

HIP is a state-funded program. Vendor participation in HIP is limited. Vendors and each terminal used to process HIP must be enabled individually by DTA. See currently available opportunities to join HIP here.

How to become a SNAP retailer

You must apply to become a SNAP retailer through the United States Department of Agriculture’s Food and Nutrition Service (USDA FNS). SNAP is a federally funded program. Learn more about the application process for farms and farmers markets here.

Note: this does not enroll you as a HIP vendor.

Additional Resources for

How to obtain EBT equipment

Once you are approved to become a SNAP retailer by the USDA Food and Nutrition Service, you can get EBT equipment to process SNAP. However, DTA must enable you as a HIP vendor, and enable each terminal individually for HIP, before your equipment can process the HIP incentive. See details under "How to become a HIP retailer,” above.

Farms and farmers’ markets are eligible to receive free landline EBT processing equipment. Once authorized for SNAP, your business will be contacted by Conduent (the licensed EBT vendor for Massachusetts). Conduent will offer you the option to obtain a landline EBT-only terminal. If you accept, the company will send you a Retailer Agreement and W-9 form to be completed and returned along with a cancelled check. To contact Conduent directly, call (866) 981-7897 or visit their retailer website here.

Learn about other paid and subsidized options for SNAP and HIP processing equipment here

Additional Resources for

How to process HIP with EBT equipment

DTA must enable you as a HIP vendor, and enable each terminal individually for HIP, before your equipment can process the HIP incentive. See details under "How to become a HIP retailer," above. 

Two types of devices can process HIP, once enabled by DTA: Conduent's Direct Connect EBT-only landline terminal and Novo Dia Group’s TotilPay mobile app (formerly known as Mobile Market Plus). 

If your business receives a HIP-enabled Direct Connect device from Conduent, you must first complete and void a SNAP transaction before the HIP option becomes available.
 

Additional Resources for

How to process HIP through the CSA Pilot

The SNAP CSA Pilot offers a way for SNAP clients to buy a weekly basket of produce via automatic, recurring monthly SNAP payments. Learn more about the CSA Pilot here.

DTA must enable you as a HIP vendor and enable your SNAP CSA program for HIP before you can process the HIP incentive.

Resources for current HIP authorized farms and vendors

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