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WIC Farmers’ Market Nutrition Program

Information about the WIC Farmers’ Market Nutrition Program

Farmers’ Market coupons offer current WIC participants over 4 months old $30 that can be used to buy fresh vegetables and fruits at approved farmers’ markets and farmstands in Massachusetts. These coupons are separate from your regular WIC benefits and cannot be used at the grocery store.

If you are interested in receiving Farmers’ Market coupons, please contact your WIC office for more information on distribution details. This is a first-come, first-served program and the availability of coupons is not guaranteed for everyone who is eligible or signs up.

Some markets may be operating differently or have other safety precautions in place, so it’s a good idea to call ahead or check the website so you know what to expect. Remember that you can ask a friend or family member to shop for you.

For additional resources and information on using your WIC Farmers’ Market coupons and finding local farmers’ markets and farmstands, please click on the following links:

Table of Contents

Using your WIC farmers’ market coupons

Farmers’ markets that accept WIC coupons

Local vegetables & fruits: recipes & tips!

  • UMass Produce Spotlight
    Shopping for local produce at farmers’ markets and farmstands is simple! In Massachusetts, you will find local foods such as blueberries, salad greens, spinach and strawberries! Locally grown produce often has better flavor and more nutrients. Now is the perfect time to try something new! Click here for shopping, storing, and serving tips for specific local vegetables and fruits.
  • UMass Farmers’ Market Recipes
    These recipes feature fruits and vegetables grown in Massachusetts and found at most local farmers’ markets. Support your local farmers and buy fresh, just-picked seasonal fruits and vegetables to use in these tasty recipes.

Healthy Incentives Program (HIP)

Do you get SNAP in Massachusetts? If so, you've got HIP, too! HIP gives money back instantly when you use SNAP to buy fruits and vegetables from participating local farm vendors. You can earn back up to $40-$80 each month. Find out more at www.mass.gov/hip.

Use this map to find HIP vendors: www.dtafinder.dtadash.ehs.mass.gov/hip.

If you have questions about the WIC Farmers’ Market Nutrition Program in Massachusetts, please email Kelley.May@mass.gov.

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