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WIC Farmers’ Market Nutrition Program

Information about the WIC Farmers’ Market Nutrition Program.

Farmers’ Market coupons offer current WIC participants over 4 months old $25 that can be used to buy fresh vegetables and fruits at approved farmers’ markets and farmstands in Massachusetts. These coupons are separate from your regular WIC benefits and cannot be used at the grocery store.

Due to COVID-19, the state WIC office will be mailing coupons to participants this summer instead of distributing them at Farmers’ Market events hosted by local WIC programs. Call your Local WIC Program to ask about signing up. This is a first-come, first-served program and the availability of coupons is not guaranteed for everyone who is eligible or signs up.

This year, please plan to wear a mask while you visit the farmers’ market. Be aware that you may not be able to touch produce before you buy it and you will be asked to keep 6 feet apart from other customers. Some markets may be operating differently or have other safety precautions in place, so it’s a good idea to call ahead or check the website so you know what to expect. Remember that you can ask a friend or family member to shop for you.

For additional resources and information on using your WIC Farmers’ Market Coupons and finding your local farmers’ market and farmstands, please click on the following links:

Table of Contents

Using Your WIC Farmers’ Market Coupons

Resource Links from the Massachusetts Department of Agriculture

UMass Extension Produce Spotlight

Shopping for local produce at farmers’ markets and farmstands is simple!  In Massachusetts, you will find local foods such as blueberries, salad greens, spinach and strawberries! Locally grown produce often has a better flavor and more nutrients – it’s the perfect time to try something new. Click below for shopping, storing, and serving tips.

UMass Farmers’ Market Recipes
These recipes feature fruits and vegetables grown in Massachusetts and found at most local farmers’ markets. Support your local farmers and buy fresh, just-picked seasonal fruits and vegetables to use in these tasty recipes.

Healthy Incentives Program (HIP)

Do you get SNAP in Massachusetts? If so, you've got HIP, too! HIP gives money back instantly when you use SNAP to buy fruits and vegetables from participating local farm vendors. You can earn back up to $40-$80 each month. Find out more at

If you have questions about the WIC Farmers’ Market Nutrition Program in Massachusetts, please email Kelley.May@State.MA.US.