Community Health Equity Survey Promotion Toolkit

Use these free resources to raise awareness about the Community Health Equity Survey. Materials are available in 11 languages.

You can also order print copies of flyers and rack cards for free on the Massachusetts Health Promotion Clearinghouse.

Guidance

Ready to get started? Download guidance on how to use the promotional toolkit. 

Key talking points

Use our key talking points, with additional detail in bullets. Use talking points in materials, social media, meetings, and one-on-one conversations you might have with community members. Choose or tailor talking points that will be most effective in reaching your community. 

Across Massachusetts, decisions are made every day about community needs, priorities, solutions, and resources. Your experience should shape those decisions. 

• You are the expert in what makes your community healthy. When you take the survey, you are sharing your values, needs, and hopes for the future. 
• Driven by community members’ experiences, survey data helps local organizations advocate for equitable policies, apply for funding to meet local needs, and tailor programs to best serve their communities.  At the state level, survey data helps to quantify health and social needs unique to different communities, identify opportunities to address inequities, and prioritize how resources are allocated. 

The Community Health Equity Survey uplifts groups that have often been underrepresented in important ways, like in data about their health and well-being. By taking the survey, you are adding your experience and expertise, and ensuring that your community is represented. 

We’re facing new kinds of threats to the health and safety of communities that have historically been denied an equal chance at health. Now more than ever, equity-focused data like CHEI is needed. 

• Massachusetts is working to ensure that communities previously underrepresented or invisible in data and decision-making have a voice – particularly in the current climate. 
• It’s important to capture the experiences and the impact of current policies and actions on the communities most at risk. 

CHEI understands the environment we’re living and working in, and the everyday concerns and fears people are experiencing.  

• Participation in the Community Health Equity Survey is voluntary and completely anonymous. The survey does not ask for any personal identifying information (like a name, phone number, or email). Any question can be skipped. 
• All survey responses and data are anonymous, and data that is shared is combined with other responses (aggregated). 

Flyer

Download our flyer to spread the word about the Community Health Equity Survey.

Download PDF 

Rack card

These two-sided rack cards are equipped with both a written URL to the survey and QR codes that route directly to the survey. 

Coloring page

You can download this fun coloring page to hand out at community events. 

Sample social media content

This language can be used to promote the survey on social media sites. Share about the survey with your network! 

Be a part of the change your community wants! When you take the MA Community Health Equity Survey, you’re helping to shape decisions about community priorities, needs, and solutions.  Take the anonymous survey today at mass.gov/HealthSurvey.  

When you take the MA Community Health Equity Survey, you’re sharing your values, needs, and hopes for the future. Make your voice heard in decisions about your community!  Take the anonymous survey now at mass.gov/HealthSurvey. 

Email templates for survey promotion

Use the below email template to get the word out about the survey! These templates include language to use in emails to potential survey takers and language to use in emails to partner organizations to encourage participation in survey distribution and outreach.

Passive parental consent forms for youth-serving organizations

Attached below is a passive consent form that can be sent to parents/guardians ahead of sharing the survey with youth under 18 years old. This is not required, but available for use at your discretion.  

Virtual meeting backgrounds

Use the below meeting backgrounds to get the word out about the survey! These images include links and QRs to the survey and can be used in Zoom and Teams meetings to promote the survey.